# Zoya Razzak > Product Manager | AI & Creator Tools | Cornerstone OnDemand Location: San Francisco Bay Area, United States Profile: https://flows.cv/zoya ## Work Experience ### Product and Growth @ HEX Jan 2025 – Present • Collaborate with clients to uncover design and product opportunities that elevate branding, positioning, and go-to-market strategy. • Streamline communication workflows between creative, marketing, and leadership teams to drive operational efficiency and ensure consistent brand direction across channels. ### Product Manager, Design Operations @ Cornerstone OnDemand Jan 2022 – Jan 2025 ### Product Manager @ Invitae Jan 2021 – Jan 2022 ### Vice President @ Berkeley Innovation Jan 2020 – Jan 2021 Spearheaded recruitment, mentorship, and internal initiatives to strengthen design thinking, collaboration, and project delivery across the organization. ### Project Lead, Netflix @ Berkeley Innovation Jan 2020 – Jan 2020 Led user research to uncover churn drivers and developed a personalized content strategy projected to reduce churn by 15%. ### Design Consultant, Oracle @ Berkeley Innovation Jan 2020 – Jan 2020 Conducted UX research for Gen Z productivity tools and translated insights into product recommendations that improved pilot adoption by 25%. ### Design Consultant, SoFi @ Berkeley Innovation Jan 2020 – Jan 2020 Designed the end-to-end development of a mobile goal-setting feature by conducting user research, drafting product specs, and supporting iterations from concept to a future launch. ### Design Consultant, Ancestry.com @ Berkeley Innovation Jan 2019 – Jan 2019 Redesigned discovery experience using SEO and personalization; increased user engagement and visibility by 30%. ### Co-founder and Vice President, Community @ Design at Berkeley Jan 2020 – Jan 2021 • Collaborated on design events on campus, met and mentored students on human centered design and UIUX careers ### User Experience Researcher @ Berkeley RISE Lab Jan 2020 – Jan 2020 • Developed concepts for a contact-tracing app to track Covid-19 transmission at UC Berkeley, focusing on public health student management. • Designed innovative solutions to enhance public health measures on campus. • Collaborated with a team at Berkeley RISE Lab to implement cutting-edge technologies for campus safety. ### Graphic Designer @ Innovative Design Jan 2019 – Jan 2019 | Berkeley, California, United States ### Product Management Intern @ PayPal Jan 2019 – Jan 2019 • Audited 200+ merchant sites to identify UX friction in the checkout funnel; findings contributed to a 40% improvement in conversion through targeted design changes. • Created a media buying optimization plan by analyzing ad performance data; projected a 35% reduction in user drop-off through refined targeting and creative strategy. • Collaborated with engineering and analytics to develop real-time ad tracking dashboards, accelerating decision-making for both product and marketing teams. ### Market Research and Content Writer @ Neurotechnology at Berkeley Jan 2018 – Jan 2018 ## Education ### Bachelor's Degree in B.A. Cognitive Science, Minor in Global Public Health University of California, Berkeley ### Notre Dame High School, San Jose ## Contact & Social - LinkedIn: https://linkedin.com/in/zoyarazzak - Website: https://www.behance.net/zoyarazzak --- Source: https://flows.cv/zoya JSON Resume: https://flows.cv/zoya/resume.json Last updated: 2026-04-05