I live and breathe user-centric product design in all of its forms and thrive in an environment where there’s a constant need for creative problem solving. I am: - A designer who codes — i.e.

2017 — NowLawmaticsSenior Product Designer

2017 — Now

San Diego, CA

Product Design, UX, UI, Branding, Marketing, Web Design, Visual Design, Design Direction, Front End Development (JSX, ES6, React)

Founding member and key employee, bringing the product and company from zero to Series Seed ($2M), then Series A funding ($10M), while realizing multiple $M in ARR

Design of the branding, website, marketing materials and design direction

Design system development, prototyping, and front end development, as well as UI polishing passes to align design vision and app implementation

Aiding in team building efforts — swag, animated emojis, stickers, etc. to delight coworkers

2005 — NowSelf-EmployedDesign Generalist Freelancer

2005 — Now

Global

Interactive Design, Branding, Flash Development, Animation, Illustration, Marketing

Notable clients: Adidas, Coca Cola, Skype, Tuborg, Avery, RoofNest, TCU Dallas

Projects included:

Web design and brand identity consultant

Designed and developed rich media applications for web, trade shows, info kiosks

Marketing collateral for various events and organizations (web/print)

2D/3D illustration, animation and compositing

2016 — 2017CammyDesign Director

2016 — 2017

San Diego, CA

Design Direction, Marketing Collateral, Branding, CRO, Web Design, Graphic Design, Front End Development (WP, jQuery, CSS)

Elevated the brand and increased efficacy of marketing efforts, which led to our US branch becoming the dominant sales sector

Web-marketing design and maintenance, websites, landing pages, marketing collateral

Directed rebrand efforts and crafted logo, website, visual style

$AppFolio Inc. \ MyCase logo$ 2014 — 2016AppFolio Inc. \ MyCaseCreative Services Designer

2014 — 2016

Goleta

Branding, Marketing, CRO, Web Design, Graphic Design, Front End Development

Overhauled brand image of MyCase post-aquisition and led marketing efforts to and beyond

a successful IPO

Spearheaded the design direction of the brand — website, marketing campaigns, advertising, marketing collateral, trade show asset designs

Directed rebrand efforts — logo, website, visual style

Led conversion optimization efforts, educated peers on outcomes

2012 — 2014OntraportSenior Designer

2012 — 2014

Graphic Design (screen and print), Illustration, Web Design, Prototyping, Web Development, Motion Design, Project Management

Defined and developed new branding concepts, collateral, landing pages and campaigns

Designed mock-ups and build prototypes to communicate and refine creative concepts

Defined visual style of annual user conference, including marketing campaigns

and related materials

Education

West University of Timisoara

BA

Cooper Professional Education

Defining Brand Experience

Santa Barbara City College

Experience+

Education

BA

Defining Brand Experience

Associate of Arts - AA